Selected work / Website · CMS and catalogue automation

Nippon Tree

A system built around the nursery’s work: less repeated data entry, fewer checks and more time for customers.

  • From photograph to catalogue
  • Automatic filenames and watermarks
  • Batch uploads
  • Integrated quality checks

Yellow Lab · In collaboration with graphic design studio Valeciceri

The case study and results Want a website like this?
The management system: catalogue, plant records and publishing.
The homepage and its animated navigation.
The nursery: photography and browsing journeys.

The work behind the project

I analysed the journey of new plants from photography to catalogue publication. I designed an intelligent coding system and a semi-automated workflow for filenames, watermarks, categories, prices, species and batch uploads, with quality checks. Its value lies in the process: fewer repeated manual steps and more time for customers, plants and distribution.

The starting point

Each new plant required photographs, manual Photoshop edits and individual uploads. Names, species, categories and prices needed repeated checks: slow work that took time away from nursery operators, architects and designers.

From photograph to record

I redesigned the workflow around intelligent codes generated during photography. The system links images to plant data, prepares names and watermarks, organises categories and species and supports batch uploads into the management software. File checks and post-publication checks help identify errors.

The value for people

The project includes process analysis, interface design and CMS development. The aim is to turn a sequence of manual tasks into a manageable workflow: less repetition, quicker catalogue updates and more room for sales work and customer care.

Client feedback

“clear product presentation, an intuitive system, effective coding”

Eva Forlani · Nippon TreeClient · 2019 feedbackOriginal questionnaire preserved in the archive
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